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The hair shines and brings unique Light reflections

Dec 5, 2019
New Norm celebrates the charm of imperfection. The motto is more personality, less perfection. The visionary looks are implemented with a hair color that elevates every look to a new level of personalization: Illumina Color. 5 years ago Illumina Color set standards for bright and healthy shiny hair colors. Today it has become a global beauty phenomenon and sales driver for the color segment.

Illumina Color enhances the natural beauty of every woman and guarantees her
a first-class hair quality at the same time. The hair shines and brings unique
Light reflections to the surface, which not only provide wow effects for salon customers,
but also immediately trigger want-to-have effects. Because quality is a customer
Magnet. How big? is the fan base of the award-winning premium hair color,
also reflect the social networks, especially more than 160,000 more enthusiastic pictures
Customers on Instagram. Illumina Color creates valuable premium effects for hairdressers,
that noticeably increase salon sales. Brilliant color results with simultaneous
Hair protection is worth a 20 percent higher price to its customers. additional Services
offer the opportunity to increase salon sales even further. ? Thanks to the immediate effect
Illumina Color has an extremely high sales potential, "confirms Petra
Brockmann, Wella Global Creative Artist.

Illumina Color is a premium service
that creates directly visible, human hair wigs uk beautiful results and so the customer of hers
Added value is convincing. "For the 5-year anniversary of the color revolution, Wella is giving hairdressers
optimal salon support at hand - from consulting tools to salon decoration to
to online support via Facebook. For the confident implementation of the new
Timeless hairstyle classics to dream about!